You're Paying Too Much for Corporate Entertainment
You're Paying 20% - 100% to a Website for No Reason
Many organizations pay too much for corporate entertainment. If you book through an online artist directory you might pay 25% to 100% more than if you just googled your entertainer and [contacted them directly]. Both you and the artist lose out.
After a challenging two days of [conference] sessions, panels and PowerPoint you want a relaxed and fun dinner, good entertainment and so you search online for something that looks like fun.
Inevitably the top few websites are entertainment directories. They're bigger than individual acts and spend freely to top the google search rankings. They tell you they have everything you are looking for (some even do). But at a cost.
What they don't say is that they will add as much as 25 - 100% of commissions and fees to what you pay the artist. Just for passing on your email. They usually won't tell you or the artist how much they have added on (we all know that lack of transparency is usually a bad sign).
Artists have to use these directory sites because the customers use them. And once you [approach me] through an agency I am often contractually required to book your work through them. Like dealing with an estate agent when selling your house.
Most customers don't know that the online directory often does nothing but send an email and add on their markup.
True event management companies are different. You deal with them in person and they help you with many aspects of your event. They are usually great to work with as either customer or entertainer.
But if you're simply scanning an online directory, do your self a favour. Google your act directly and save your money for a fancier entree and better corporate gifts.