The Battle for Your Mind

This isn't really about hypnosis. It is about advertising. Wherever I go there are people trying harder and harder to capture my attention because they have something they want me to buy. The latest “innovation” in this area has been to place LCD display screens near the checkouts in retail outlets so that they can assault their hapless customers with advertising while they wait in the queue.

Static adverts are easily tuned out. However while standing in line in front of a screen it is almost impossible to ignore the bright colours and flashy graphics.

Next someone will calculate that there is a value to the advertiser based on how many people are made to watch their ads, gaining revenue from slow service. But when I go to buy something I am already paying for service, must they really force advertising on us while we try to give them our money?

These adverts are annoying. It irks me to know that someone is making a profit from wasting my time in the queue. I am beginning to avoid places where I know these screens are, and this will encourage me to do more and more business on-line where I choose which ads to read or respond to.

It concerns me when I think where this all leads to, as advertising execs seek more and more strident ways to capture my mindshare from amongst the noise generated by all their peers. What is next I wonder, and where will we draw the line?

Gerard V is unreal! Amazing night!!!

Gerard V


Gerard V is a comedy hypnotist entertainer based in Australia, New Zealand, and the Pacific including the USA and sometimes Europe . He does shows for companies, clubs and charities where he works live on stage with audience volunteers that he has never met before.   Gerard V Tel: +61 468 419 994



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