Cheque in Before They Check Out
It’s a sad fact that many people say they’ll come to your event and then don’t show up. I guess it’s not so bad if they paid for their tickets, but often they will have been fobbing you off.
If they’re really coming, then they’ll buy a ticket. If they don’t buy a ticket, then they’re not really coming.
To discourage people from postponing, if they say they are coming, get their money right then, and to make it worthwhile, have the ticket price lower for advance purchase than on the night. That way, if they are really coming, they will buy the ticket in advance because it is cheaper.
It is OK to ask for the money. Yours is a worthy cause (I assume). If you have issues about asking for money – get over them. Without having purchased a ticket, some people will change their minds about coming simply because it may be raining on the night – even though your show is indoors. So advance purchases are the key to the success of your fundraiser.