Booking New Corporate Entertainment Ideas in 2018
If you want to do better than dinner and drinks, the first step is to figure out how to get sign off on your idea.
Budget and the committee of ‘No!’ Are the two obstacles you’ll face while looking for a great corporate entertainment idea to try.
The question of budget is always present, but many companies have realized that being stingy at Christmas time is a poor reward for a year of hard work.
Naysayers are another matter. You can never find a new entertainment option for your conference or company event that is everyone’s first preference. The more people who have to sign off on your idea, the less likely you are to be able to do anything at all.
The default option every year is dinner and drinks, or whatever you did last year.
If you want to do something new and different, unique and much more fun, the first step is to figure out who really has the ability to say “yes”.
If no one has the power to say yes and everybody has power to say no, you will never get anywhere.
Sadly, that is how many organizations make these decisions, leading to paralysis until there are no more options under consideration and only one choice left.
That’s why “whatever we did last year” is what most companies end up doing. An uninspired dinner and drinks and the relief that another year has finally ended.
I can usually pick whether or not a corporate inquiry will confirm their comedy hypnotist show booking by how many people are involved in making the decision.
After 13 years of stellar corporate entertainment I still get stopped at times by “but what if somebody doesn’t like it?”. Even hundreds of glowing reviews and a 100% unconditional money back guarantee can not overcome the all powerful “committee of ‘no!’” after it has asked that silly question.
Risk free, tried and true, new and different, popular with literally everyone? Simply not possible.
There is always some risk in trying something new.
The first step has to be getting a small group together who can decide on an option and who are willing to take a chance on something new. The fewer people the better. Or the answer is always going to be no to anything new or different.